The unique track cycling event brings on a title partner for the first time in its history
July 2018 – Track cycling event, Six Day London, has partnered with Phynova, the natural healthcare products manufacturer, ahead of the Queen Elizabeth Olympic Park event in October this year.
The British life sciences company joins the fast-paced cycling event, heralding the first time the London race has partnered with a title sponsor, and in the process, marking its phenomenal growth in becoming one of the most sought-after events in the track calendar.
Phynova develops natural healthcare products derived from active compounds found in plants, such as joint and muscle relief tablets, making the brand a perfect match for the Six Day fan, which commonly has an interest in sport and often maintains an active lifestyle.
Madison Sport Group Chief Executive Officer, James Durbin, describes his excitement at announcing Phynova as Six Day London’s title partner:
“We are thrilled to have partnered with Phynova and feel that Six Day London can represent a seamless cross-over between the healthcare company’s customers and our own fans. To have Phynova come on board as our first ever Six Day London title partner is such an exciting prospect, and it joins an already strong line-up of partners for this year’s event,” he said.
Robert Miller, Founder of Phynova added “We are delighted to have this fantastic opportunity to partner with such an exhilarating event. We feel that the ethos of Six Day London in caring for the wellbeing of their fans truly complements Phynova’s objective of helping people live an active, pain free life. We can’t wait to welcome everyone to our booth at the event and share how we can support them in staying comfortable out on their bikes.”
Ahead of October’s event at the Lee Valley VeloPark, Phynova will be activating its partnership with both fan and cycling club engagements, including social competitions and initiatives aimed at cycling clubs.
Phynova joins at the top of a list of new and returning sponsors for Six Day London’s 2018 event, including Official Consumer Technology Partner, SONY, Official Beer Partner, Amstel, and Official Passenger Services Provider, Addison Lee.
In previous years the Six Day Series in Europe has attracted a plethora of cycling superstars and this year is no exception. Already confirmed for this year’s event is Mark Cavendish, who returns for his third Six Day London event, as well as other Olympic and World Champions. With both men’s and women’s competitions across the event, fans can expect household names and fierce competition throughout.
The party atmosphere of a Six Day event provides the perfect backdrop for the scintillating on track action, appealing to sports fans, cycling enthusiasts and event-goers alike. The series has become synonymous with sport, entertainment and the cycling stars of the future.
Six Day London will take place at the Queen Elizabeth Olympic Park from 23rd – 28th October 2018.
For more information on the whole Six Day Series and to purchase tickets, visit: https://sixday.com/.