First licensed Chinese herbal to hit British high street

Financial Times, August 10, 2015: First licensed Chinese herbal to hit British high street

An Oxford-based biotech company is preparing to launch the first traditional Chinese herbal medicine to be licensed by the UK drugs regulator as a Traditional Herbal Remedy in a breakthrough for a type of therapy long consigned to the margins of western healthcare.

Phynova will sell its herbal remedy for joint and muscle pain on British high streets through selected Holland & Barrett stores from next month. It is also in discussions with mainstream chemists such as Boots. The product, approved by the UK’s Medicines and Healthcare Products Regulatory Agency in March, is the first to be given the green light under new EU rules requiring herbal medicines to be licensed.

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